Bot or Not
Fortnite Contest Concept
What if Fortnite’s AI was so good you couldn’t tell if you opponent was a bot or not? This contest serves both as a fun promo and a public playtest at the same once.
Contest Branding
A contest lets a brand
take a vacation.
In this case, we’re taking one of today’s most recognizable games into a midcentury ad room.
Instagram Story
Landing Page
For the uninitiated: Fortnite is an incredibly popular 100-player Battle Royale video game. Below, you’ll see some imagery plucked straight from the game, like backgrounds; while other elements are stylized representations of in-game icons, like the guns — and of course, the llama.
