PHOX

Indie Folk Band

PHOX was a band founded in my dad’s basement in 2011. With homemade videos, hand made merch, and and our immensely talented lead singer, Monica Martin, it felt like we could get away with anything.

We filmed our albums. We sold physical merch for pay-what-you-want. We lived together and turned our entire lives into an on-camera performance.

From day 1, PHOX was an infinite-sleepover / art project / snacks club. I think that’s mostly clear. It wasn’t really meant to be anyone’s job.

In our most creative periods, it was always our attitude that whatever the task, we could do it ourselves. It just seemed so funny that we could make movies and songs on our laptops and get to play Conan O’Brien, Coachella, and Eaux Claires.

Beer Collab

Identity + Packaging

I mean who doesn’t want their favorite brewery to make them a vanity brew? We had a jackalope hanging over our fireplace who became first a kind of mascot, and then the inspiration for this American Pale Ale.

👆 Press Play 👇

Video EPs

Concepting + Art Direction

It started as a gimmick: Unblushing was a video-song EP where each band member got one take to record their part. It was authentic, but basically just okay.

It was, however, enough to get a YouTube feature and to recruit a brilliant videographer (my childhood best friend, incidentally) to move in with us and help with the next film.

Confetti was that film and it opened all the doors. Including the door to Party City, where we spent our entire budget on — yes, of course — confetti.

The resulting half hour-ish film is our finest moment of peak collaboration and creativity. Our living room was a crepe paper forest for a week. The confetti never fully left the house. Neither did we.

My contributions came in the form of writing and producing music, as well as titling and animating for the film.

We all dressed the house up like a cupcake. Can’t take all the credit.